4 steps to creating a moving business story.
1. HeroMeet [hero]. She’s just like you.
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2. DreamShe dreams to …
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3. WallShe’s blocked by …
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4. New WorldShe is [emotion] that [outcome].
She now understands … |
Create a story to inspire people take a risk.
1. HeroMeet Brantio. She’s a baby barnacle (Branta) goose who just hatched. She’s starving.
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2. DreamBrantio dreams of food.
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3. WallShe hasn’t had anything to eat in her life. The problem is, she hatched on a cliff 400 feet high. She needs to take the leap and jump 40 floors to reach her parents and food below. She can’t fly.
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4. New WorldBrantio is thrilled she took the leap. She made it safely to her parents and food. Like Brantio, we must take the leap into the unknown to make change happen.
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Create a story to inspire people to ask for a promotion. |
1. HeroMeet Susan. She’s a quiet scientist in Pharma who’s loved by her peers for her “make it happen” attitude.
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2. DreamSusan dreams of getting promoted.
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3. WallSusan is blocked by her manager, who likes to take credit for her work.
Taking the leap, she decides to speak with her manager. Then, her manager’s manager. |
4. New WorldSusan is thrilled at being promoted. She had to leap outside her comfort zone to ask for what she deserved.
With new confidence, she is helping other brilliant and quiet coworkers stand up. |
Tips
Not DisneyKeep your stories short. 2 min max. Focus on how your hero faces the Wall.
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Create SuspenseBuild tension and release only at the end, so your listener gets an “aha” moment.
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Lessons LearnedInvite your audience to share lesson’s learned. They likely have a similar story to share.
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