The more you know,
the harder it is to explain.

We help technical founders and MSLs explain complex ideas, handle tough questions, and adapt to their audience.

For Accelerators For Medical Affairs

ACCELERATORS

Make sure your founders are ready by Demo Day.

We find what's holding founders back, coach it, and test what changes before Demo Day.

For Accelerators

MEDICAL AFFAIRS

Your MSLs know the science. Help them make it a better conversation.

We help MSLs explain the science clearly, listen better, and practice the tough conversations before they happen.

For Medical Affairs

Find the problem. Coach the right thing. Test what changed.

Too often, training gives everyone the same advice. We start by figuring out what each person needs help with.

  1. 01 — Find

    Identify the communication problem.

  2. 02 — Coach

    Practice the thing they need to get better at.

  3. 03 — Test

    See what improved and what still needs attention.

THE METHOD IN PRACTICE

Same method. Different conversations.

Two common problems. Here's how we'd work on them.

REAL COACHING EXAMPLE — ACCELERATORS

The strongest evidence was hiding.

A founder had secured a paid proof of concept worth tens of thousands of dollars. But investors had to sit through several minutes of technical detail before hearing about it.

Find

The founder was burying the strongest evidence that a customer was willing to pay.

Coach

We moved the customer proof to the beginning of the pitch so investors could understand its significance immediately.

Test

Have the founder deliver the revised pitch independently. Ask someone unfamiliar with the company what they understood and remembered.

What good looks like

The founder leads with the strongest evidence they can back up, makes clear why investors should care, and can do it without the coach.

EXAMPLE — MEDICAL AFFAIRS

The MSL who knows the evidence but gives a lecture instead of having a conversation.

Find

The MSL jumps into a long explanation before figuring out what the HCP actually wants to know.

Coach

Practice listening first, figuring out the real question, and giving a clear, accurate answer.

Test

Put the MSL in a realistic scientific conversation. Do they listen and adjust their answer, or slip back into lecture mode?

What good looks like

The MSL figures out what the HCP needs to know, then answers that question clearly — with accurate, balanced science and the right caveats.

We've done this work before.

Accelerators · 250+ startups

Our accelerator work includes MassChallenge, Techstars Tokyo, and NATO DIANA-related programs — from workshops and pitch reviews to coaching and rehearsal.

Medical Affairs · US and global MSLs

We've coached US and global MSLs at Vertex through one-on-one sessions, small groups, and realistic scientific conversations.

Author of Soft Power Leaders: How to Influence and Lead Without Being Loud.

“The startups have learned a lot in your ‘art of the pitch’ session and are thrilled with the results of the program.”

Siobhan Dullea
Former CEO, MassChallengeArt of the Pitch session · Program feedback

Get better at conversations that matter.

Getting founders ready for Demo Day? Helping MSLs have better scientific conversations? Tell us what you're working on. We'll see if we can help.

Book a 20-Minute Call