01Everything feels important.
Founders know their businesses so well that every detail feels essential.
Pitch Like Beethoven
Find the holes in the business story before someone else does.
A hands-on, 90-minute workshop for accelerator and university programs. Founders pitch, get challenged, and find out what they still need to prove.
Request a Workshop Date →Starting at $1,500 · Virtual or in person · Up to 12 startup teams
12 programsMassChallengeInternational and technical-founder cohorts
2025 + 2026Techstars TokyoDemo Day coaching engagements in both years
250+StartupsCoached and advised
27CountriesFounder experience
What founders take away
See what actually lands
See what listeners understood—and where they got lost.
Find the missing proof
Find the claims that need proof and the questions still unanswered.
Keep working after the workshop
Take home a pitch-building template and business-evidence checklist.
Three things founders often miss.
01
02The best part is hiding.
Founders have compelling evidence but bury it in the pitch.
03The pitch isn't the problem.
Founders can't answer an important business question.
Three unexpected teachers.
A bull. A bird. Beethoven. Three ways to make a pitch easier to understand, believe, and remember.
01
The Bull
What must they understand? Inspired by Picasso’s simplified bull, founders practice stripping away details until the essential idea is clear.
02
The Bird
What must they believe? Founders identify the evidence that gives listeners a reason to believe the company matters.
03
Beethoven
What must they remember? Find the one landmark idea—the point you want people talking about after the pitch—and make it stick.
Now, put it to the test.
Pitch. Check. Improve. Repeat.
Everyone pitches in pairs, gathers quick listener feedback, and challenges business claims in small groups. Selected founders get live coaching. Then teams revise, pitch again, and compare the first and final feedback.
One workshop. Two ways to deliver it.
Same 90-minute workshop, same hands-on exercises and materials. Choose virtual or in person.
Live virtual
$1,500
Per workshop
90 minutes · Up to 12 startup teams
Paired pitching, small-group challenges, selected live coaching, two rounds of listener feedback, and digital worksheets.
In person
From $3,000
Per workshop · Travel additional
90 minutes · Up to 12 startup teams
The same hands-on exercises, feedback, worksheets, and takeaways—delivered in the room.
Up to three founders per startup team can attend, with a maximum of 12 startup teams per workshop.
Planning a larger university class, multiple cohorts, or a multi-session program? Custom formats and institutional quotes are available.
What you get for your cohort
Every startup pitches, gets feedback, and leaves with a pitch-building template and business-evidence checklist. You receive a short comparison of the first and final listener surveys, plus common questions founders still need to answer. All in 90 minutes, without your staff having to coach every founder.
Simple booking: Request a date and share your cohort size and format. We confirm availability and fit, then send a payment link or invoice for your purchasing process. No call required.
“The startups have learned a lot in your ‘art of the pitch’ session and are thrilled with the results of the program.”
Former CEO, MassChallenge
FAQ
Who is this workshop for?
Accelerator cohorts, university incubators, student founders, and research teams preparing for Demo Days, showcases, pitch competitions, or investor and customer conversations.
Will every founder get to practice?
Yes. Everyone pitches in pairs twice and works in small groups. Selected founders pitch to the room for live coaching. The workshop is for up to 12 startup teams.
How do you know whether it helped?
Founders compare brief listener feedback from their first and final pitches. Your program receives a short post-workshop summary of the overall changes in listener understanding and recurring questions. These responses show how the pitch landed—not whether the business is validated.
Is individual coaching included?
The workshop includes selected live coaching and peer practice, not separate one-on-one sessions. Individual coaching can be scoped separately.
What does it cost?
Virtual is $1,500. In person starts at $3,000 plus travel. Both are 90 minutes, for up to 12 startup teams. Larger or multi-session formats are quoted separately.
Find out what lands before Demo Day.
Already have a date in mind? Tell us when and how many startup teams. We’ll confirm the fit and send payment or invoice details—no call needed.
Request a Workshop Date →