Give short, clear answers.

Headline

(Say your main point in one sentence) + for three reasons …

Scoop 1

One … (reason 1)

Scoop 2

Two … (reason 2)

Scoop 3

Three … (reason 3)

What's the difference between ice cream and gelato?

Headline

We should swap ice cream for gelato for three reasons.

Scoop 1

One, gelato is healthier. It has fewer calories, sugar, and fat.

Scoop 2

Two, it’s creamier.

Scoop 3

Three, it’s delicious. The flavors are more intense.​

Do we have too many meetings?

Headline

We should shorten our meetings for three reasons.

Scoop 1

One, we have too many. It’s taking 70% of our time.

Scoop 2

Two, we have other priorities. We’re behind on our launch.

Scoop 3

Three, our meetings aren’t focused. We spend too much time on side issues.

Tips

Headline

Get to the point using simple English.

Link

Make connections between each scoop so it doesn’t sound like you’re just reading a list.

4 Scoops Max

Too many scoops will leave you with a tummy ache.