4 power openers to grab attention

1. Question

Ask an alluring question. This is the easiest way to start.

2. Story

Help spread your idea with a story your peers would love to share.

Meet [hero who’s like us] …
Who dreams of …
Runs into a wall …
​Then overcomes it …

3. Bold Statement

Start with a shocking fact or bold statement.

4. Quote

Gain credibility by quoting a powerful person who believes in the same idea.

How might you open your Tesla cars pitch?

1. Question

What’s faster than a Ferrari, more comfortable than a Mercedes, and more reliable than a Lexus?

2. Story

Meet Andy, a hard-working guy who dreams of owning a sports car. It was never practical since he has a big family. With a Tesla, he can now comfortable take all his kids to school and still drive faster than a Ferrari.

3. Bold Statement

Tesla is now worth more than Chrysler, Ford, GM, Ferrari, Honda, and Volkswagen combined!

4. Quote

"Why can’t you just start at awesome?”            - Men’s Health

How might you open your pitch on shorter meetings? 

1. Question

What would you do if you got 23 extra hours every week?

2. Story

Meet Alec. He works hard as a Sr. Director of a Pharma company. He wants to spend more time with his family but is stuck in meetings.

After working with Brantio, Alec now shortens all his meetings and batches them all during weekday afternoons.  He’s thrilled to find time to get more work down and be there for his family.

3. Bold Statement

Executives spend 23 hrs a week in meetings.

4. Quote

“If you’re not adding value to a meeting, walk out or drop off the call.”   - Elon Musk (Founder and CEO of Tesla)

Tips

Which openers to use?

Questions are the easiest way to start your meeting. Stories the most powerful but difficult.

Attention

Create tension to gain attention. Then release it. 

No time?

Find pre-designed slides with questions, quotes, and stories here.​