Too much detail. Not enough clarity.
The most important scientific information gets buried in the details.
SCIENTIFIC STORYTELLING FOR MEDICAL AFFAIRS
Your MSLs know the science.
Help them make it a better conversation.
We help MSLs explain complex science clearly and handle challenging questions through coaching and realistic practice.
Book a 20-Minute CallThe communication challenge
Great scientific exchange takes more than presenting the data.
A presentation instead of a conversation.
The MSL knows the evidence. But they're so busy explaining it that they miss what the HCP actually wants to know.
An unexpected question changes everything.
Then comes a question they didn't expect. Can they give a clear answer without oversimplifying the science?
The goal isn't less science. It's better scientific communication.
Connected capabilities
Better stories. Better listening. Better scientific conversations.
Tell the scientific story.
Make the science easier to understand and remember — without losing accuracy, balance, or important caveats.
Engage in real dialogue.
Listen first. Find out what the HCP really wants to know. Then shape the conversation around that.
Handle the unexpected.
Handle tough questions. Be clear about what the evidence shows, what it doesn't, and where uncertainty remains.
A practical approach
Practice the conversations that matter.
Not every MSL needs the same help. We find what's getting in the way, practice real-world conversations, and see what changes.
01 — Find
Find out where each MSL gets stuck.
02 — Practice
Practice realistic, company-approved scientific conversations. Not another presentation.
03 — Coach
Give specific feedback. Practice it again. See what gets better.
04 — Test
See what they can now do on their own — and what still needs work.
Ways to work together
Start with your team's actual need.
Getting ready for a scientific initiative? Working on how your MSLs explain evidence or handle questions? Tell us what's happening with your team and what you'd like to improve.
Engagements may include storytelling workshops, small-group simulations, individualized coaching, and manager reinforcement.
We'll figure out what kind of coaching makes sense, how long it should take, and what it will cost.
Relevant experience · Anwell Tsai, Founder
The more you know, the harder it can be to answer a simple question.
It's called the curse of knowledge. When you're deeply familiar with a subject, it's easy to forget what someone else doesn't know—or what they're actually asking.
I've coached US and global MSLs at Vertex through one-on-one sessions, small groups, and realistic scientific conversations.
I've also coached 250+ startups, working with experts who must explain complex ideas and respond to unexpected questions.
A founder gets a simple question and launches into a five-minute explanation. We stop, find out what the listener actually wanted to know, and try again.
The goal isn't a better presentation. It's a better scientific conversation.
What would you like your MSLs to do differently?
Tell us what your team is preparing for, where scientific communication could be stronger, and what you've already tried.
We'll discuss your priorities, timing, and whether a focused pilot or tailored engagement makes sense.
Book a 20-Minute Call