Create analogies in 3 steps
1. List personality traitsThe main characteristics of my idea are …
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2. Find close cousinsFamiliar things that share some of those characteristics are …
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3. Connect[new idea] is like [familiar idea].
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How does healthcare work?
1. List personality traitsMultiple players. Each depend on the others. Complex relationships. Differing goals.
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2. Find close cousinsFamily, football team, military unit, symphony orchestra, ecosystem.
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3. ConnectHealthcare is like an ecosystem. If you minimize one player, the rest collapses. We must find solutions that work for patients, payers, regulators, Pharma, and investors.
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Tips
Art, not science.Focus on shared characteristics and gloss over differences.
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Frameworks[new idea] is like [familiar idea]
[new idea] is the new [familiar idea] [subject] are as [adjective] as a [familiar idea] |
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